I went to see Iron Man 3 on Saturday (enjoyed it, liked a lot, not sure if I loved. May need to see again). There is one thing in the movie that jumped out and made me happy/irate.
Here is the dialogue:
Tony Stark: “I don’t even know what I had for breakfast this morning.”
Jarvis: “Gluten Free waffles, sir.”
To be honest, a part of me jumped up and down inside to hear a Gluten Free shout out in a major Hollywood blockbuster. But another, larger, part of me sank like a rock.
The reasons are simple:
1) There has been no sign in any movies that Tony Stark has any sort of gluten intolerance whatsoever. See: Shawarma eating at the end of The Avengers.
2) If there is no gluten intolerance, then he is eating it because eating GF is the “hip, trendy” thing to do. Based on evidence in all films Tony Stark has appeared in, he wants to do whatever is current and hip.
And that is the rub. There are products out on the market that claim to be gluten free, but when you look at them closer, you discover that they really are not safe at all for anyone with gluten intolerance to ingest. We are fighting a poorly informed media spreading false information, people who are eating it “just because” and giving those of us who need to be militant a bad name/making it so servers and chefs do not take precautions.
Yes, a lot of good Gluten Free products are out on the marketplace. Yes, the rise in people being diagnosed has helped with that.
So, while it sounds great to have Tony Stark have Gluten Free waffles for breakfast, I just have one message to Hollywood:
I am not a fad. Neither is my health.